Santa Cruz: the County Library’s SoundSwell project connects local musicians and potential fans

from the Santa Cruz Sentinel

“For an aspiring musician struggling to find an audience, these are the best of times and the worst of times. It’s the best of times because it’s never been easier or cheaper to create a great recording and put it out into the world. It’s the worst of times because it’s never been more difficult to be heard over the din. The Santa Cruz County Library’s SoundSwell project isn’t going to solve that problem, but for local musicians, it’s certainly a turn in that direction.”